Entrepreneurship: A Contemporary Approach

I found this book to be an excellent guide when it comes to describing the entrepreneurial process as well as how to start up a business. Not only does it cover the theorectical sections of this vast subject, it also provides guidance on how to go about getting funding, encouraging creativity and innovation within a firm etc. It details the stages of a business and has a number of case studies. A great book!

This book has really helped me in class. It ties into all of the other books we use and all of the discussion in class. The book is actually interesting and easy to read unlike other textbooks!

Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!Buy this one! You WON'T regret it!Michael

This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.

I think that this section is extraodinary and has given me the opportunity to think so hard about establishing a business for myself.