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Hardcover Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Book
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ISBN: 1119835208

ISBN13: 9781119835202

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

by , , , et al.
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An eye-opening discussion of the future of marketing, from four of the leading minds in the field

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly...

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Format: Hardcover

Condition: New

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