Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

by Hermawan Kartajaya, Hooi Den Huan, Philip Kotler

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An eye-opening discussion of the future of marketing, from four of the leading minds in the field

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly...

Format:Hardcover

Language:English

ISBN:1119835208

ISBN13:9781119835202

Release Date:March 2023

Publisher:Wiley

Length:288 Pages

Weight:1.05 lbs.

Dimensions:1.1" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

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