Entertainment-Education: A Communication Strategy for Social Change

by Everett M. Rogers, Arvind Singhal, Everett Rogers

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Book Overview

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals...

Format:Paperback

Language:English

ISBN:0805833501

ISBN13:9780805833508

Release Date:August 1999

Publisher:Routledge

Length:280 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 5.9" x 8.9"

Related Subjects

Communication & Journalism Communication & Media Studies Education Instruction Methods Language Arts Media Studies Pedagogy Politics & Social Sciences Schools & Teaching Social Science Social Sciences Textbooks

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Entertainment-Education: A Communication Strategy for Social Change

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