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Hardcover Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events Book
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ISBN: 9811379513

ISBN13: 9789811379512

Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events

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Format: Hardcover

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Book Overview

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.
Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive...

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Political Science Politics & Social Sciences Social Science Social Sciences

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