Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Sell your books for cash or store credit, and shipping is free! Try ThriftBooks BuyBack →
Paperback Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 0833041568

ISBN13: 9780833041562

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

by , ,
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Like New

$6.09
Save $23.91!
List Price $30.00
Almost Gone, Only 1 Left!
Add to Wish List

Book Overview

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

Related Subjects

History Political Science Politics & Social Sciences

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured