Enchanting a Disenchanted World: Revolutionizing the Means of Consumption
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Book Overview
In this essential guide to how we now 'consume', George Ritzer provides original and probing insights into the new forms and settings of consumer culture. Ranging from hyper-real Disney worlds to the local shopping mall, these studies of the new 'cathedrals of consumption' will be compelling to anyone interested in the cultural and economic importance of consumption in our society. George Ritzer has established himself as the foremost observer of consumer culture. This is the most important book he has written since his classic work The McDonaldization of Society.
Format:Paperback
Language:English
ISBN:0761985115
ISBN13:9780761985112
Release Date:January 1999
Publisher:Sage Publications, Inc
Length:272 Pages
Weight:0.65 lbs.
Dimensions:0.5" x 5.0" x 8.0"
Customer Reviews
2 ratings
Thoughtful and perceptive
Published by Thriftbooks.com User , 21 years ago
This book changed the way I view my own habits of consumption. I found his analysis of contemporary trends in consumption interesting and provocative. Also interesting was his conclusion that as people grow accustomed to the new means of consumption that they have to be continually impressed by something new. I thought his remarks on the architecture of the "cathedrals of consumption" were also very important. The most unsettling aspect of the book was Ritzer's comparison of modern styles of consumption with religious institutions, and even the conformity of religious institutions to this new means of consumption (i.e., the mega-churches of today). It was a good read, too, not too dense or pretentious. Very engaging.
Prepare to feel exploited
Published by Thriftbooks.com User , 25 years ago
Ritzer does a good job of awakening the average consumer to the explotation they are undergoing daily.
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