Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
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Book Overview
Recent work has begun to provide broad insight into the role and nature of innovation targeted at the bottom of the pyramid or the 4 billion poor in the global marketplace. Examples of such a focus include the business literature and the literature on social entrepreneurship as well as partnerships between business, government, and non-profit organizations to address the problems faced by the global poor. This book specifically examines...
Format:Paperback
Language:English
ISBN:9048174422
ISBN13:9789048174423
Release Date:January 2013
Publisher:Springer
Length:223 Pages
Weight:0.78 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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