Empowering the Market Economy Through Innovation and Entrepreneurship

by A. Coskun Samli

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This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality...

Format:Hardcover

Language:English

ISBN:1137564210

ISBN13:9781137564214

Release Date:April 2016

Publisher:Palgrave MacMillan

Length:177 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 6.0" x 8.7"

Related Subjects

Business Business & Investing Economics

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Empowering the Market Economy Through Innovation and Entrepreneurship

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