Empire of Freedom: The Amway Story

anyone who does not understand this book does not understand network marketing. this book really goes into the depths of amway and brings out the truth about it and anyone who knocks this book does or has not read it at all. the author really researched his subject and has given knowledge to the reader.

This book is truly an independant look at Amway by a highly respected individual. The author of this book has writtin five other books before Empire of Freedom. The topics on his other books have included business communications, politcis and even commercial opportunities in Vietnam. In the 1980's he developed an internatiol business plan for California by request of the governor!Not only is this book written by a highly respected individual, it also has a foreword by the President of the U.S. Chamber of Commerce! He states about the book, "It's a remarkable story, remarkably told, a story of common people achieving uncommon things every day and, in the process, changing the world for the better." To those people looking for insight into Amway corp.'s marketing concepts, don't buy this book. This book is about the Amway goal and dream, and how it has affected so many poeple in a positive way. It doesn't go into detail about the marketing plan, and it ! wasn't intended to. The book is about the Amway story (as stated in the title), not the marketing plan.I highly recommend this book!

I read this book when it was first released in 1996. I'll admit that before I read this book, I was confused about Amway. This book helped me separate fact from fiction. It helped me uncover the truth.More than anything else, here is why reading this book was important to me:Sometime before I encountered this book, I decided to end my career as a West Point military officer. I had served the nation proudly and I was now looking for a business of my own. I was introduced to the Amway concept and later this book. Not long after my first reading, I decided to whole-heartedly build the Amway business. I became totally committed. I reached a level described in the book known as "Direct Distributor" shortly thereafter and the business began to boom from there.It's a little less than two years later and many others in my Amway organization have also become "Direct" furthering my level of success. I now have a flexible schedule along with a bett! ! er income and lifestyle. I run my Amway business full-time and help other people accomplish the same thing.You will read a number of success stories in this book. Since reading it, I have met many of these people. My story will probably be in a later revision and perhaps if you read this book, your's will be too.We've since ordered hundreds of copies of this book and I highly recommend that you read it. This one book could change your life.

Undoubtedly a thorough evaluation of a company that has the ability, by its very nature, to bring Free Enterprise to anyone with a dream and the desire almost anywhere in the world. The fact that the author is an objective "outsider" anchors the believability of this phenomenal business success story. As Amway continues to refine its business and application of technology, it will without a doubt become an American (if not global) icon. For the disbelievers - check out Chapter 10. Amway a "cult"? If only more Americans would join this "cult", this would be a better, happier nation. The emphasis placed on Family Values far exceeds that of any corporation in America today - bar none!

I decided to read this book when a friend of mine got into the Amway business. I thought it was a mistake because rumours told me it was a door to door soap selling cult! Much to my surprise, this book told a story of a multi-billion dollar, debt free, global business empire. that opened my eyes and my mind for that matter. As I read on, it told incredible stories of average people doing above average things and creating multi-million dollar enterprises of their own and positivley impacting peoples lives. I found myself getting excited and I couldn't put this book down! There is a chapter in the book that answers questions from skeptics like myself, and after reading that I felt like an ignorant fool for believing the lies I heard for many years. After further investigation, I went into business with my friend and we are well on our way to creating a global empire of our own. I can highley recommend this book to anyone investigating this business because it paints an accurate, inspirational picture of an opportunity rich growth industry for decades to come.