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Hardcover Emotion by Design: Creative Leadership Lessons from a Life at Nike Book
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ISBN: 1538705591

ISBN13: 9781538705599

Emotion by Design: Creative Leadership Lessons from a Life at Nike

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Format: Hardcover

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Book Overview

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns.

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in...

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