Emerging Sports as Social Movements: Disc Golf and the Rise of an Unknown Sport
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Book Overview
This volume examines the rise of an emerging sport as a grassroots effort (or "new social movement"), arguing that the growth of non-normative sports movements occurs through two social processes: one driven primarily by product development, commercialization, and consumption, and another that relies upon public resources and grassroots efforts. Through the lens of disc golf, informed by the author's experience both playing and researching the sport, Joshua Woods here explores how non-normative sports development depends on the consistency of insider culture and ideology, as well as on how the movement navigates a broad field of market competition, government regulation, community characteristics, public opinion, traditional media, social media and technological change. Throughout, the author probes why some sports grow faster than others, examining cultural tendencies toward sport, individual choices to participate, and the various institutional forces at play.
Format:Paperback
Language:English
ISBN:3030764591
ISBN13:9783030764593
Release Date:July 2022
Publisher:Palgrave MacMillan
Length:232 Pages
Weight:0.67 lbs.
Dimensions:0.5" x 5.8" x 8.3"
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