Embracing Excellence: Become the Employer of Choice to Attract and Keep the Best Talent

There is not much here that is brand new, but what are presented are solid concepts and philosophies that help create employee loyalty and business success. The book is an excellent and comprehensive look at the various methodologies to creating a company culture that attracts and retains great employees.The basic areas of discussion are; Qualities and characteristics of a great corporate culture. Methodologies to diagnose your corporate culture. How to find great people, including solid tips on benefits, interviewing, new employee orientation, retention issues such as work/life balance, and leadership.One of the more interesting and somewhat new approaches presented is the "Organizational MRI". Using the analogy of an MRI which looks deep inside a body for areas of concern, and organizational MRI is a process to look inside an organization for culture related issues which may impact employee loyalty and business results. It is an interesting and somewhat unique way to look at a familiar process. I also enjoyed the short section on the "worst techniques to obtain reliable information" which not surprisingly are used often in corporate America today. The authors also correctly point out that the best way to create a great culture for success is to have the right people. In my experience as an HR professional, I have found that the fastest way to change a culture is to hire the right people who will quickly impact those around them in a positive manner. The book outlines several methods for interviewing and onboarding new employees to capitalize on what they can bring to the organization. Also, the authors make the valid point of looking for talent within the organization as well. Not new stuff, but well presented.Overall, it is a book worth reading. The only real question is why more companies do not apply these time proven methods to build employee loyalty and business success.