eMarketing: Digital Marketing Strategy

by Raymond D. Frost, Alexa K. Fox, Terry Daugherty

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Book Overview

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a...

Format:Paperback

Language:English

ISBN:1032161493

ISBN13:9781032161495

Release Date:November 2022

Publisher:Routledge

Length:442 Pages

Weight:1.69 lbs.

Dimensions:0.9" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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eMarketing: Digital Marketing Strategy

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