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Hardcover eMarketing: Digital Marketing Strategy Book
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ISBN: 1032161582

ISBN13: 9781032161587

eMarketing: Digital Marketing Strategy

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Format: Hardcover

Condition: New

$474.50
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Book Overview

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly...

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Business Business & Investing Economics

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