Electronic Commerce: The Strategic Perspective

by Richard T. Watson

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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Format:Paperback

Language:English

ISBN:161610029X

ISBN13:9781616100292

Release Date:September 2009

Publisher:Orange Grove Texts Plus

Length:115 Pages

Weight:0.63 lbs.

Dimensions:0.2" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Business & Management Computers Computers & Technology E-Commerce Economics Industries & Professions Management & Leadership Networking Networks, Protocols & APIs Web Marketing

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Electronic Commerce: The Strategic Perspective

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