Electronic Commerce: A Manager's Guide

This is an excellent book, and noting the recent comments let's not forget that this book was written in 1996. At that time it shaped many of the newer ideas that have given us the "New Economy" today. Like the author's new book "e-Business," this book was THE defenitive guide in its heyday. I used it in a graduate level electronic commerce course in my school and still have it on my shelf--with a protective plastic cover on it! This is not a quick read but a long-term keeper. Strongly recommended.

Every senior management person in your company should read this book if you are involved in electronic commerce.Insightful and easy to read. A very comprehensive look at everything your company needs to know, not only an internal perspective, but also dealing with your E Commerce partners and customers.

Many areas have books that were written in the early days when the landscape is unfolding. This is one such book. This book will appreciate in value as years go by as a concise snapshot of e-commerce and the Internet in 1995-96. Many new folks have rushed into e-commerce in the last two years who have no clue about the action that took place in the early years. This book provides that bearing. In some ways that is similar to Burn-Rate by Micheal Wolff.

If you wonder how online stores are built and how financial transactions takes place then read this book. It covers topics on online banking, online business, online publishing and more. In a single line this book covers everthing about doing business online. Really a perfect guide for managers. Ravi and Andrew have done a great job in coming out with this book.Anyone without much technical knowledge in computer can understand online businesses very well. I recommend this book for everyone interested in e-commerce.

I really liked the way the authors described the management issues in electronic commerce. This book is definitely among the first that looks at the internals of electronic commerce from two perspectives: Customer-to-Business: online banking, retailing and publishing Intra-Business: supply chain management, customer asset management, manufacturing and logistics. Definitely recommend the book to anyone who wants to know about E-commerce.