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Paperback Electoral Campaigns, Media, and the New World of Digital Politics Book
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ISBN: 0472055186

ISBN13: 9780472055180

Electoral Campaigns, Media, and the New World of Digital Politics

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Format: Paperback

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Book Overview

Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances...

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Political Science Politics & Social Sciences

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