Electoral Campaigns, Media, and the New World of Digital Politics

by Richard Davis and David Taras

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Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums--newspapers, radio, and television--as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances...

Format:Paperback

Language:English

ISBN:0472055186

ISBN13:9780472055180

Release Date:March 2022

Publisher:University of Michigan Press

Length:330 Pages

Weight:0.95 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Political Science Politics & Social Sciences

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Electoral Campaigns, Media, and the New World of Digital Politics

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