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Paperback Effektives Personalmarketing: Strategien -- Instrumente -- Fallstudien [German] Book
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ISBN: 3663098443

ISBN13: 9783663098447

Effektives Personalmarketing: Strategien -- Instrumente -- Fallstudien [German]

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Die Autoren stellen einen konsequent marketingorientierten Ansatz vor, der es Personalmanagern erm glicht, die Rekrutierung von neuen Mitarbeitern - insbesondere von F hrungsnachwuchs - strategisch und erfolgreich umzusetzen. Vier Fallstudien veranschaulichen die Entwicklung und Umsetzung von Personalmanagementstrategien in renommierten Unternehmen.

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Format: Paperback

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