Effects of Sex and Appearance on Ratings of Source Credibility
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Abstract: This study focused on the effects that a person's sex and appearance have on ratings of his or her credibility. Specifically, it is an examination of differences in ratings of expertise, character, and dynamism of male and female sources who appeared as experts in simulated television interviews, and whether variations in clothing affect perceptions of credibility of males and females differently. A stimulus videotape was created...
Format:Paperback
Language:English
ISBN:0530018608
ISBN13:9780530018607
Release Date:December 2019
Publisher:Dissertation Discovery Company
Length:162 Pages
Weight:0.86 lbs.
Dimensions:0.3" x 8.5" x 11.0"
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