For four years I have used this book as the main textbook for a College course I teach in public speaking. It is thorough, covering all aspects of public speaking. It is written for the beginner in mind. Ample pictures, cartoons and quotes make it an enjoyable read. Students regularly tell me they appreciate how it doesn't seem like a textbook. I especially like the chapters on overcoming fear, making speeches more persuasive, improving your vocal and visual appeal, and speaking on special occasions (introducing someone, receiving an award, etc.). The title says it all - you will become more effective in public speaking if you apply the truths given in the book. However, it is my belief that you cannot learn to speak well from a book alone. It is an oral event that requires personal instruction alongside. What it teaches is good, and as a class resource it is excellent.
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