Effective Public Relations

This was the essential title for my APR course. It's a great tool for reviewing the basics of strategic PR.

This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.

I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.

Every day of my working life I use this watershed book. Public relations is an area where theory,practice, and ethics are so close to the surface that the practitioner weighs them every day with every project.I couldn't survive professionally without this.

Now in its eighth edition, Effective Public Relations is very near to its 50th year as possibly the most highly influential text in the field of public relations. Widely recognized and enjoyed by Intro. to PR students all over the country, EPR is the reader's tour throughout the world of PR, including its history, practices, careers, ethics, and countless other components of the field. Public relations continues to struggle to establish its true identity as a necessary and inherently ethical field of practice. The eighth edition of ERP is yet another celebratory tribute to a dynamic field that has had a tremendous effect on humankind for as long as human history can be traced. Effective Public Relations should not only be a prerequisite to further study in the field, but should be required reading for anyone who has the slightest curiosity as to what public relations, in its most true and dynamic sense, really is.