Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization

by Robert D. Hisrich and Veland Ramadani

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Book Overview

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics...

Format:Paperback

Language:English

ISBN:3319844067

ISBN13:9783319844060

Release Date:July 2018

Publisher:Springer

Length:230 Pages

Weight:0.78 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization

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