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Paperback Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media Book

ISBN: 0805842748

ISBN13: 9780805842746

Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

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Book Overview

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture...

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