Econometric Models in Marketing
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In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses...
Format:Hardcover
Language:English
ISBN:0762308575
ISBN13:9780762308576
Release Date:February 2002
Publisher:Jai Press Inc.
Length:364 Pages
Weight:1.51 lbs.
Dimensions:0.8" x 6.1" x 9.2"
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