ecommerce: Critical Success Factors That Will Make or Break Your Online Business

Most businesses who dream of following the ecommerce yellow brick road don't want to hear this, but anyone can build a Web site. That's the easy part. What's difficult is everything else you need to do in preparation for, and support of, an ecommerce effort. This book presents all those basics in an easy-to-understand way. It's written by Nick Jones, who was in the trenches when Canada's first e-commerce site...was built. If you're wondering what it takes to succeed in ecommerce, this book will tell you.