Eco-sustainability in the Denim industry: the case of Levi''s Eco Jeans

by Alessandro Patruno

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This study investigates the topic of Eco- sustainability in the Jeanswear sector. The objectives are (1) to focus on Sustainable Development and Green Marketing in the Denim industry, (2) substantiate all of the theory through the tangible case of Levi''s(R) Eco Jeans and (3) rank the factors that consumers value while making jeans purchase decisions. The survey instruments consist of both a questionnaire and of a qualitative research. The data stemming...

Format:Paperback

Language:English

ISBN:3844318003

ISBN13:9783844318005

Release Date:September 2011

Publisher:LAP Lambert Academic Publishing

Length:80 Pages

Weight:0.28 lbs.

Dimensions:0.2" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

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Eco-sustainability in the Denim industry: the case of Levi''s Eco Jeans

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