Eco-sustainability in the Denim industry: the case of Levi''s Eco Jeans
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This study investigates the topic of Eco- sustainability in the Jeanswear sector. The objectives are (1) to focus on Sustainable Development and Green Marketing in the Denim industry, (2) substantiate all of the theory through the tangible case of Levi''s(R) Eco Jeans and (3) rank the factors that consumers value while making jeans purchase decisions. The survey instruments consist of both a questionnaire and of a qualitative research. The data stemming...
Format:Paperback
Language:English
ISBN:3844318003
ISBN13:9783844318005
Release Date:September 2011
Publisher:LAP Lambert Academic Publishing
Length:80 Pages
Weight:0.28 lbs.
Dimensions:0.2" x 6.0" x 9.0"
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