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Computers & Technology Books > Internet & Social Media Books
Paperback Ebusiness & Ecommerce: Managing the Digital Value Chain Book
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ISBN: 3642100392

ISBN13: 9783642100390

Ebusiness & Ecommerce: Managing the Digital Value Chain

by , ,
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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions...

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Format: Paperback

Condition: New

$84.99
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Related Subjects

Business Business & Investing Computers Computers & Technology Economics Management Information Systems Strategic Planning

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