Eat Their Lunch: Winning Customers Away from Your Competition
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Book Overview
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires...
Format:Hardcover
Language:English
ISBN:0525537627
ISBN13:9780525537625
Release Date:November 2018
Publisher:Portfolio
Length:240 Pages
Weight:0.98 lbs.
Dimensions:0.9" x 6.2" x 9.2"
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