Earning What You're Worth?: The Psychology of Sales Call Reluctance

This book provides an intriguing analysis of the underlying fears and beliefs that inhibit our ability to positively promote ourselves, thereby limiting our financial success. The discussion throughout the book focuses on the behaviors of sales professionals, yet it has applications to anyone who must initiate contact with others--in a business or social setting. As you read this book, you will more than likely recognize some of your own behaviors and hopefully some ways to improve your ability to accomplish your own personal and financial goals.