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Paperback E. W. Scripps and the Business of Newspapers Book

ISBN: 0252067509

ISBN13: 9780252067501

E. W. Scripps and the Business of Newspapers

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Format: Paperback

Condition: Very Good*

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Book Overview

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper...

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