E. W. Scripps and the Business of Newspapers
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Book Overview
Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper...
Format:Paperback
Language:English
ISBN:0252067509
ISBN13:9780252067501
Release Date:January 1999
Publisher:University of Illinois Press
Length:232 Pages
Weight:0.80 lbs.
Dimensions:0.7" x 6.0" x 8.9"
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