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Hardcover E-Commerce Book

ISBN: 0072465212

ISBN13: 9780072465211

E-Commerce

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Recommended

Format: Hardcover

Condition: Very Good

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Book Overview

A resource of eBusiness expertise designed to aid the formulation of new economy enterprise strategy. Topics covered include: framing market opportunities; Internet business models, customer... This description may be from another edition of this product.

Customer Reviews

2 ratings

Much more than eCommerce

This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.

The Bible of E-Commerce Strategy

Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.
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