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Paperback E-Business-Management [German] Book
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ISBN: 3642625819

ISBN13: 9783642625817

E-Business-Management [German]

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Format: Paperback

Condition: New

$48.69
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Book Overview

In k rzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es ver ndert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen Bereiche in Unternehmen. F hrende Fachvertreter aus Europa und den USA liefern in diesem Buch Ans tze, die f r das Management des E-Business herangezogen werden k nnen. Analysiert werden u. a. die strategische Ausrichtung der New Economy, die Markenf hrung im Internet,...

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Business Business & Investing Computers Computers & Technology Economics

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