Dynamics of International Advertising: Theoretical and Practical Perspectives

The book came in brand new in a decent amount of time. No problems with this seller

Very interesting reading for beginners in International Marketing Communications. Tons of pictures and examples which I absolutely love!!!

The book speaks about characteristics, problems and strategic challenges in international advertising (with a balance of theoretical and pratical perspectives).There are many examples of which elements advertisers must consider to create an effective communication for foreign markets(for example, cultural, economic and political local contexts). It's a very usefull and interesting book, even for students that didn't study advertising or marketing at the university: in fact, contents are expressed clearly and in a thorough way.