Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

by Dong-Ping Song and Bo Li

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In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players...

Format:Hardcover

Language:English

ISBN:1800610394

ISBN13:9781800610392

Release Date:September 2021

Publisher:World Scientific Publishing Europe Ltd

Length:240 Pages

Weight:1.09 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

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