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Hardcover Dual-Channel Supply Chain Decisions with Risk-Averse Behavior Book
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ISBN: 1800610394

ISBN13: 9781800610392

Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

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In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players...

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Format: Hardcover

Condition: New

$88.00
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Business Business & Investing Economics

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