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Business & Investing Books > Marketing & Sales Books
Hardcover Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry Book
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ISBN: 0080425593

ISBN13: 9780080425597

Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

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The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the market in the USA, this study examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market. The main concern of the book, however, is to examine all the elements...

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Format: Hardcover

Condition: New

$139.88
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