Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

by William A. Cohen

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THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing...

Format:Hardcover

Language:English

ISBN:0071778624

ISBN13:9780071778626

Release Date:September 2012

Publisher:McGraw-Hill Companies

Length:288 Pages

Weight:1.26 lbs.

Dimensions:1.1" x 5.9" x 9.1"

Related Subjects

Business Business & Investing Economics Knowledge Capital

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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

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