Driving Digital Strategy: A Guide to Reimagining Your Business
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Book Overview
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's...
Format:Hardcover
Language:English
ISBN:163369268X
ISBN13:9781633692688
Release Date:August 2018
Publisher:Harvard Business Review Press
Length:288 Pages
Weight:1.16 lbs.
Dimensions:1.2" x 6.4" x 9.2"
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