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Hardcover Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Book
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ISBN: 1137526785

ISBN13: 9781137526786

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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