Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

Name: Be prepared to 21st Century reading Driving Brand Value
Item: Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Rating: 5
Author: Thriftbooks.com User

by Tom Duncan and Sandra E. Moriarty

This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively,... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0786308222

ISBN13:9780786308224

Release Date:February 1997

Publisher:McGraw-Hill Companies

Length:284 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 6.2" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales Product Management Sales & Selling

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Be prepared to 21st Century reading Driving Brand Value

Published by Thriftbooks.com User , 26 years ago

Driving brand Value is the best business book that I have ever read. I recommend for everyone that want to be suceessful in the 21st century.

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