Don't Mess with Texas: The Story Behind the Legend

I bought this book as a wedding present for a couple from Texas that have relocated to Chicago. Up north, they think the "Don't mess with Texas" campaign is about not messing with Texans. I just thought it was a great way of showing what the campaign was really about to all of their visiting Chicago friends. It has great photos with all the Texan icons.

This is a great book for people who are living in various parts of the country and miss Texas. Sold as a coffee table book, it's a great gift idea, providing out-of-staters with the chance to bring some of Texas home to them. The famous celebrities that appear on the pages helped to establish the campaign, further contributing to its good standing. This book serves as a reminder to Texans of just how unique the state of Texas really is. Texans are known for possessing an immense amount of pride for their state, and the excerpts in this book help to explain and reveal exactly why Texans feel this way.

As an advertising executive, the "Don't Mess With Texas" campaign is, for me, the stuff legends are made of. It was the biggest, longest-running, and most successful public service advertisement in advertising history. It's really quite astounding that a local, pro-environment campaign picked up SO much momentum and even became an important part of American pop-culture. Tim McClure and Roy Spence do an outstanding job of telling their reader everything he/she wants to know about the campaign...and then some! Everything is there--from the first seeds of the idea to the last fully developed commercial (with, of course, lots of celebrity appearances, close-calls, budgeting issues, and interesting stories in between). This is a great book. If you're interested in advertising or Texas at all, it will entertain you.

Don't Mess With Texas gave a very interesting explanation of the history of the slogan. I think that everyone has heard the slogan, Don't mess with Texas. According to the book, the publication is celebrating the 20th anniversary of the famous anti-litter campaign. Considering it's success I think that the campaign is definitely deserving of a book in it's honor. When you start reading you begin to realize how long this slogan has been around and it brings back almost hilarious memories of old commercials and the different faces of the campaign. How many anti-litter campaign have had the faces of legends like Warren Moon, Jerry Jeff Walker, Willie Nelson, George Foreman , and Leann Rimes. This book encompasses alot of the values that we as Texans hold important and shoot, it looks great as a coffee table book. I would reccomend it to any one looking to explore an interesting story and piece of Texas history turned pop culture.