Dollars and Events: How to Succeed in the Special Events Business

This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.

This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!