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Business & Investing Books > Marketing & Sales Books
Paperback Doing Anthropology in Consumer Research Book
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ISBN: 1598740911

ISBN13: 9781598740912

Doing Anthropology in Consumer Research

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Format: Paperback

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Book Overview

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that,... This description may be from another edition of this product.

Related Subjects

Anthropology Business Business & Finance Business & Investing Consumer Behavior Cultural Economics Marketing Marketing & Sales Politics & Social Sciences

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