Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future
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Book Overview
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources...
Format:Paperback
Language:English
ISBN:0765616998
ISBN13:9780765616999
Release Date:January 2006
Publisher:Routledge
Length:360 Pages
Weight:1.38 lbs.
Dimensions:0.9" x 7.0" x 9.9"
Related Subjects
Business Business & Investing Economics Fiction Literature & Fiction Marketing Marketing & SalesCustomer Reviews
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