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Hardcover Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary Book

ISBN: 1137463317

ISBN13: 9781137463319

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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Format: Hardcover

Condition: New

$59.78
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