Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

by Matt Hills

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Format:Hardcover

Language:English

ISBN:1137463317

ISBN13:9781137463319

Release Date:July 2015

Publisher:Palgrave Pivot

Length:146 Pages

Weight:0.77 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Arts, Music & Photography Performing Arts Social Science Social Sciences

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Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

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