Docomo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

I've been looking for literature that explores why Japan is so technology obsessive, they have to have the latest of everything and feel utterly out of touch if they dont. Technology is fashion. Having lived there a year i instantly recognised the name 'DoCoMo' and thought it was the perfect forum to analyse this exact phenomena, DoCoMo is the mother of all technology companies over there and really has become a part of the way of life there. This book separates into chapters based on emotion, an odd idea, but one that works quite well. For me the Love and Fun chapters accurately depict the passion the Japanese have for technology and how DoCoMo capitalized on that. However I wasn't looking at this book as an example of a business model. I skipped most of the facts and figures, though they are easy to read and very relevant. People who are skepical of this books practical use offering a business model that has a totally different approach, probably havent spent enough time in Japan to see how successfully DoCoMo has been. I believe this may be the future of the business model. But essentially i think this book would fit much better in the 'Technologies Influence On Society' section of the bookshelf. Those who are researching technology as part of society are the ones who will really get a kick out of this book, there are so many interviews with developers, users, fanatics and novices, it is a feast of information that explains just why the Japanese are atleast a year ahead in the Mobile Industry. And why the Japanese are so passionate about their gadgets.

How has Japan's NTT DooMo become as big as AOL's customer base - five times as fast? This is Japan's mobile phone service, who grew to second-largest in the world in just to years. Insights into industry secrets, Japanese business, the wireless and computer worlds like make DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force a book difficult to easily categorize, but packed with important business insights. Highly recommended for all readers.

John Beck and Mitchell Wade have made a valuable contribution to the business literature in this revealing and insightful book about one of the world's most compelling companies. Introspection and thorough research are just two of the many benefits this book has to offer. DoCoMo is a company a handful of smart managers have begun to watch and model. Now Beck and Wade introduce the firm's strategic approach and performance methods to a broad audience. I can't recommend it highly enough.

What we have here are really two separate but related books bound together in a single volume: One examines the extraordinary success of the world's second largest mobile phone company, Do-Co-Mo (which means "anywhere"); also, using Do-Co-Mo as a case study, Beck and Wade explain why that company's "huge techno-success story is all about feelings....In the end, what sets Do-Co-Mo apart is [in italics] passion." Reflecting on what they learned from their rigorous research, Beck and Wade confide that their findings forced them to propose "a radical, almost embarrassing idea: In managing your business, human passions matter. A Lot. More than any of us admit, and certainly more than any of us act on....Reflecting on the research presented [in this volume], we believe that a company that understands the power of human passions, and manages those passions in its customers, its employees, and its leaders, will create value faster than its competitors." So, this volume combines a highly informative, at times compelling case study with a thoughtful and eloquent explanation of how the core lessons of Do-Co-Mo's success can help literally any organization (regardless of size or nature) to achieve its own success by creating, nourishing, and sustaining the passion of everyone involved.Please allow me a brief digression. By now I have become convinced that it is impossible to motivate others but that it is possible to inspire others to motivate themselves. I am also convinced that what people believe determines their values and those values determine their behavior. Throughout human history, the most effective religious, military, and social leaders have been passionate about the given enterprise and their passion was contagious. Because others shared their faith, exceptional success was achieved...often against what any sane person would agree are prohibitive odds. How else to explain the survival of the Christian church, for example, during decades of vicious and relentless persecution following the crucifixion? Draw up a list of those whom you consider to be the greatest leaders since then. How many were passionate in their beliefs? How many inspired others? Probably all of them, no matter which ones you named. Obviously, this book will be of special interest to executives in companies now actively competing in one or more telecom marketplaces. There is much to be learned from the the case study based on DoCoMo, "Japan's wireless tsunami." Whether or not Beck and Wade intended it, I think this book will also be of substantial value to executives in all other organizations regardless of size or nature (including non-profits) which have failed to create, nourish, and then sustain passionate loyalty among their respective constituencies. It is no coincidence that the most highly admired companies, year after year, are also the most profitable. Extensive research among those employed by them or who do business with them reveals these common characteristics: id