Do You Want to Keep Your Customers Forever?
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Book Overview
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Format:Paperback
Language:English
ISBN:142214027X
ISBN13:9781422140277
Release Date:March 2010
Publisher:Harvard Business Review Press
Length:96 Pages
Weight:0.20 lbs.
Dimensions:0.3" x 6.1" x 6.6"
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