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Paperback Do You Want to Keep Your Customers Forever? Book

ISBN: 142214027X

ISBN13: 9781422140277

Do You Want to Keep Your Customers Forever?

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Recommended

Format: Paperback

Condition: New

$9.99
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Book Overview

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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