Do we have Tesco loyalty?

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The aims of the book are to evaluate the antecedents which influence loyalty to Tesco & Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3639357876

ISBN13:9783639357875

Release Date:May 2011

Publisher:VDM Verlag

Length:312 Pages

Weight:1.01 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Do we have Tesco loyalty?

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