Divining Desire: Focus Groups and the Culture of Consultation
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Book Overview
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our...
Format:Hardcover
Language:English
ISBN:1944869484
ISBN13:9781944869489
Release Date:February 2018
Publisher:OR Books
Length:320 Pages
Weight:1.15 lbs.
Dimensions:1.3" x 5.7" x 8.1"
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